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ADVANTAGES OF MOBILE MARKETING via SMS Messages (Texting).
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 Mobile
technologies such as TEXTING are interactive, measurable, and offer direct
features. Mobile marketing represents an enormous opportunity and has become the
marketing channel of choice for all business sectors. Mobile marketing is highly
interactive and personalized and has a powerful and immediate impact. By
integrating mobile technology into existing communication campaigns, businesses
enable their customers to take advantage of special offers, cash in mobile
coupons, obtain additional, relevant information and receive alerts about
events. Mobile marketing enables advertisers to send out custom-made and
personalized multimedia campaigns to lists of targeted audiences & enable
customers to respond directly.
Features of Mobile SMS
(texting) marketing include:
• Anytime, anywhere communication that is direct and immediate
• Targeted to particular audience groups based on age, profession or gender
• Cost effective
• Huge potential for viral marketing as customers tend to forward messages in groups
• Can be easily integrated in cross-media including Web, TV, Print and Radio
Advantages of Anytime,
Anywhere Mobile Marketing:
The highly portable nature of the mobile phone has changed the way people
communicate. It makes customers and businesses available to each other anytime,
anywhere and transactions can be done 24/7. This provides a tremendous advantage
for businesses to reach out to customers at opportune moments.
Proximity and context are the two major factors that have a significant
influence on mobile marketing.
Proximity: Because the mobile gadget is fixed on immediate location, there is
enormous scope to tailor the communication to any particular location.
As an example, while shopping at the supermarket, a mother sees a diaper ad
requesting her to text the word "diaper", 10 seconds later she gets a text
response which includes 10% off coupon code. She of course chooses to buy that
brand and save the 10%.
Context: Because it is associated with where you are, communication can also be
adapted and modified to what you could be doing at that specific place.
As an example, while banking at your local branch, you see a banner that urges
you to text the word "CD" for special rates, 10 seconds later you recieve a list
of special unadvertised great rates for that day. You walk over to the bank
customer service and open a new 6 month CD.
Advantages of using Monhonk
Mobile Solutions to send your bulk SMS message to customers:
Cost Effectiveness - Companies can choose to send bulk SMS messages to thousands
of customers at a fraction of the price of other communication choices..
Targeted - Messages are sent to the targeted audience group based on the
requirements or requests of that group.
Easy Tracking - Delivery and responses of messages are tracked stored in a
database.
Immediate Delivery - Text messages are received almost instantaneously.
Considering mobile phone users carry their phones everywhere, they will receive
the message within seconds.
Call Monhonk Mobile
Solutions Now. 518-580-9100.
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